MINI

At Pereira & O’Dell, we both worked on the MINI USA business. We reimagined their iconic rooftops to celebrate first-generation Americans. We spoiled people’s favorite TV shows during the Emmy’s to get them off their couches and back behind the wheel. We resurrected MINI Cooper’s namesake, John Cooper, to announce his ideal—a family car that’s also a racecar—had been reached with a 300hp MINI. By the end of our time on the brand, we’d convinced ourselves and we bought a MINI. It’s a hell of a lot of fun.