realtor.com

realtor.com had a problem. Few people could tell you exactly what they do. They knew something about houses. And real estate agents? Definitely Elizabeth Banks. So a simple brief—”tell people what we do”—led to The Home of Home Search campaign. David and the team created a dozen simple stories about the contentment that comes with finding the perfect home. The ultra-restrained style worked to cut through the busy noise of typical commercial breaks.